Couple eating a meal in the kitchen

About Us

Dedicated to helping families thrive

Whirlpool brand is focused on improving how families give and get the care they need.

Inspired by how you care for your loved ones

We understand the power of simple acts of care and celebrate the day-in, day-out sacrifices every family makes. Learn more about Every day, care®.

Our home appliances are designed with the right technologies and innovations to help give families the care they need. Whether that means using the Whirlpool® App to get dinner started from another room1 or letting the Load & Go Dispenser add the right amount of detergent to every laundry load, Whirlpool® Appliances fit family life at every turn.

A side-by-side refrigerator, top load laundry pair and kitchen with range

Built on a legacy of innovation

Whirlpool Corporation started in 1911 as a small company in Benton Harbor, Michigan. For more than 100 years, its flagship brand has driven innovations from introducing the very first automatic washing machine in 1948 to winning more than 20 CES® Innovation Awards.

We’re proud of the American heritage and ingenuity that drive our continued pursuit of purposeful innovation.

Participants from the Care Counts™ Laundry Program

Dedicated to helping students succeed

Every day, thousands of kids miss school because they don’t have access to clean clothes. The Care Counts Laundry Program by Whirlpool installs washers and dryers in schools to help remove one small, but important, barrier to education.

Committed to quality experiences

Get consistent, quality care when you purchase a Whirlpool® Appliance. Our customer care team is ready to help you with everything from setting up service appointments to proper cleaning and maintenance techniques. And when you buy from, we’re here for you through payment options, delivery, installation and support, so you can be confident all along the way.


Learn more about Whirlpool brand and Whirlpool Corporation with the latest news and press releases.


Explore career opportunities within the Whirlpool brand team and Whirlpool Corporation.


Read the latest financial news from Whirlpool brand and Whirlpool Corporation.

Whirlpool Corporation

Learn more about our parent company.

1. Appliance must be set to remote enable. WiFi & App Required. Features subject to change. Details and privacy info at

CES® is a registered trademark of the Consumer Technology Association.