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About Whirlpool Brand

Helping you create a better home & better life

  • Why Whirlpool®?

    Sophisticated. Not complicated.

    At Whirlpool, we advance technology to the point of Simplicity. Creating innovation that's forward thinking for what we choose to put in it – and what we don't. Great design that fits seamlessly into life. And is truly a pleasure to live with.

    Creating cleaner, more flavorful, more efficient homes

    Whirlpool appliances do things the way you do them. Your intuition for how to get things done is something we value so much, we've put it into our appliances—making guesswork a thing of the past. Every detail is attended to. Every machine is designed to help you manage your home precisely the way you want—easier, faster and smarter.

    Use our intuition to your advantage

    In many Whirlpool appliances, remarkable sense and adapt technology responds to the needs of your clothes, your meals and your foods. By adapting to each situation, intuitive sensors make key refinements—precisely adjusting water levels for the best clean possible or measuring moisture content for better baking. So your fabrics look newer longer, meals cook more evenly, and foods stay cool and flavorful.

    Set higher standards

    To us, advanced performance means getting great results while using less water and energy. Our ENERGY STAR® qualified appliances deliver eco-efficient operation that exceeds the toughest government standards. Like you, we believe precious resources should be used with care.

    Create the future

    At Whirlpool brand, making the best appliances through constant innovation is a given. But as we move into our second century of leading the appliance industry, we'll also continue leading the charge to protect our environment, and support our global community. Along with you, we never stop seeking smarter ways to help run a home—whether it's yours or the one we share together.